Introduction

{Record last}

1. Welcome
   1. Thank you so much for enrolling. It means the world to me to have you on board and trusting me as your instructor as you navigate through YouTube.
   2. What you’ll need:
      1. Time to go through the modules and lessons.
      2. An open mind.
      3. A willing attitude.
      4. Above all else, you have to take action.
   3. How this site works. Finding your way around.
      1. You have unlimited access to the members area.
      2. Recommended path
         1. Modules and lessons are in chronological order.
   4. As there are some screen tutorials, best to watch in full screen.
   5. You have access to the private members only community which I’ve linked up below this video.
      1. Talk about some of the lessons.
      2. Connect with others going through the same journey as you.
      3. If you’re ever stuck, post your question there.
2. How I got started on YouTube

Mindset

1. Introduction
   1. Why having the proper mindset is crucial to success on YouTube.
2. Overcoming fear of being on camera.
   1. Talking to a camera is awkward. No doubt.
   2. Imagine talking to one person versus hundreds if not thousands of people. If you were to sit in a room together, one-on-one, it would feel less intimidating.
   3. Remember, you get to pre-record before your video actually goes live.
   4. Lastly, it takes many attempts to get comfortable. Don’t put pressure on yourself to be comfortable right at the start.
3. Overcoming fear of what others may think.
   1. Instead of thinking what others may think of you, think more about serving your audience.
      1. The “Spotlight Effect”. We often believe that others are paying a lot of attention to us and judging us when in fact they are there to see what’s in it for them. They have enough to care about.
      2. When you switch your thinking, it no longer feels like the spotlight is on you but on others. You are going on YouTube to help, teach, and share with others.
      3. So remember that your intentions are always good.
      4. I can count how many negative comments I’ve received in the 3 years I’ve been on YouTube - 3.
   2. What about what friends and family might think?
      1. Fact of the matter is, you are doing what most people fear to do, so having fear of judgement from your friends, family, and even spouse is natural.
      2. You are not creating content for your friends and family. They may be your harshest critic, but don’t let them discourage you.
         1. For me, most family members don’t even get what I’m talking about 😄
      3. Your biggest supporters will be those you’ve never met before.
      4. Thankfully, my wife has been my biggest supporter as she very well knows how much work goes into growing a YouTube channel.
   3. Be you. You are unique. Not everyone will resonate with you. Avoid putting on a persona or someone you’re not.
4. How to manage imposter syndrome
   1. What's obvious to you is amazing to others. - Derek Sivers
   2. You are good enough. Start where you are. You’re already along the journey. Share your lessons and takeaways.
   3. Trust the process. You are doing important work that you care about and is going to help people.
   4. You don’t always have to feel like you have to be the expert at everything. It’s okay to create videos that are requested by subscribers. For instance, a new software that you’re unfamiliar with but curious to review and try.
   5. Embrace imposter syndrome versus trying to make it disappear. You are diving into new territory and out of your comfort zone which is why you’re feel like this.
   6. Embrace the process versus focusing on the outcome and results.
5. The Comparison Trap
   1. Comparison can stop us
   2. Why can’t I talk like him or her?
   3. Can’t help but compare ourselves to other creators
   4. They seem so effortless and natural
   5. You’re going through your own journey
   6. You don’t want to be like them. You want to be yourself.
   7. Later when we go through finding your niche, you’ll learn how to find your point of difference...your quirk or “weirdness” and then owning and embracing it.
6. Overcoming perfectionism
   1. Analysis paralysis stops many
   2. “Make 100 crappy videos” - Roberto Blake.
   3. You don’t have to get it right, you just have to get it going. - Mike Litman
7. The Plateau of Latent Potential / YouTube as a business
   1. Why YouTube - facts and stats
   2. The compound effect with YouTube
   3. Long-term mindset
8. Start with WHY
   1. Simon Sinek’s Start With Why book.
   2. Your WHY is your purpose, cause, your belief...it’s what gets you up in the morning.
   3. Why do you want to start a channel?
   4. Go deeper by asking again “Why?”
9. Redefine YouTube
   1. Redefine “YouTube” to “TheirTube”. It’s not about you, it’s about helping others.

Your Niche

1. Introduction
   1. If you’re trying to appeal to everyone then you’ll appeal to no one. Quote: You can't be everything to everyone, but you can be something great for someone. -- Matt Cheuvront
   2. What is a niche on YouTube? The importance of niching down
   3. According to google “a comfortable or suitable position in life or employment.”
2. The YouTube Ikigai: The 4 factors that determine if a niche is worthwhile
   1. Based on Ikigai.
      1. Do you have the skills or are you good at it?
      2. Is it monetizable?
      3. Is it fulfilling and sustainable?
         1. Topics you can cover, is there room for growth, passion/interest all play a role.
      4. Is there enough problems to solve?
3. {Exercise} Fill out audience avatar worksheet
   1. Demographics, geographics, and psychographics.
   2. Level of skill - beginner, intermediate, advanced.
4. (Exercise) Define your niche